Board of Management

The ETAS Board of Management comprises the following members: Friedhelm Pickhard (Chair), Bernd Hergert (Executive Vice President Operations), and Christopher White (Executive Vice President Sales).

Friedhelm Pickhard

Friedhelm Pickhard, President and Chairman of the ETAS Board of Management

President and Chairman of the ETAS Board of Management

Since September 1, 2010, Friedhelm Pickhard has been President of ETAS and Chairman of the Board of Management.

His responsibilities include
  • Corporate Strategy
  • Research and Development
  • Marketing and Communications
  • Subsidiary ESCRYPT

Biographical data:

Friedhelm Pickhard was born in Hegendorf, Germany, in 1959.
He earned his degree as Graduate Engineer in Electrical Engineering at Ruhr University Bochum and University of Paderborn, Germany.

Career stages in the Bosch Group:

  • 1989 – Section Manager, System Engineering Department, Teldix GmbH (Bosch Telecom), Heidelberg, Germany
  • 1993 – Project Leader, Division Car Multimedia, Robert Bosch GmbH, Hildesheim, Germany
  • 1995 – Director of Research and Development, Robert Bosch (Malaysia) Sdn. Bhd., Penang, Malaysia
  • 2001 – Head of Engineering Navigation Technology, Driver Information Systems Business Unit, Robert Bosch GmbH, Hildesheim, Germany
  • 2002 – Head of Engineering System Technology, Driver Information Systems Business Unit, Robert Bosch GmbH, Hildesheim, Germany
  • 2003 – Vice President Engineering and Manufacturing, Driver Information Systems Business Unit, Robert Bosch GmbH, Hildesheim, Germany
  • 2004 – Senior Vice President, Driver Information Systems Business Unit, Robert Bosch GmbH, Hildesheim, Germany
  • 2006 – Managing Director of Robert Bosch Engineering and Business Solutions, Bangalore, India
  • 2010 – President and Chairman of the ETAS Board of Management, Stuttgart, Germany

Bernd Hergert

Bernd Hergert, Executive Vice President Operations

Executive Vice President Operations

Bernd Hergert has been a Member of the ETAS Board of Management since July 1, 2014.

As Executive Vice President Operations, he is responsible for

  • Purchasing and Logistics
  • Finance and Tax
  • Planning and Controlling
  • Human Resources
  • Information Systems and Services
  • Data Security
  • Quality Management and Processes
  • Facility Management 

Biographical data:

Bernd Hergert was born in Weinheim, Germany, in 1961. He studied Engineering Management at the University of Darmstadt, Germany.

Career stages in the Bosch Group:

  • 1988 – Buyer, Division Automotive Electronics, Robert Bosch GmbH, Reutlingen, Germany
  • 1989 – Senior Buyer, Robert Bosch LLC, Charleston, USA
  • 1992 – Senior Manager Purchasing, Robert Bosch SAS, Venissieux, France
  • 1994 – Director Materials Management, Robert Bosch (Malaysia) Sdn. Bhd., Penang, Malaysia 
  • 1997 – Vice President Purchasing, Division Automotive Electronics, Robert Bosch GmbH, Reutlingen, Germany
  • 2001 – Vice President Controlling, Division Automotive Electronics, Robert Bosch GmbH, Ansbach, Germany
  • 2002 – Senior Vice President with responsibility for different functions in the Business Unit Occupant Safety, Divisions Automotive Electronics and Chassis Systems Control, Robert Bosch GmbH, Ditzingen and Abstatt, Germany
  • 2013 – Senior Vice President Finance and Administration, Product Management and Production Coordination, Business Unit Passive Safety and Sensors, Division Chassis Systems Control, Robert Bosch GmbH, Abstatt, Germany
  • 2014 – Executive Vice President Operations ETAS, Stuttgart, Germany

Christopher White

Christopher White, Executive Vice President Sales

Executive Vice President Sales

Christopher White has been a Member of the ETAS Board of Management since October 1, 2013.

As Executive Vice President Sales, he is responsible for

  • Sales
  • Customer Service
  • Sales Commercial Controlling

Biographical data:

Christopher White was born in Slough, UK, in 1960.

He holds a degree in Electro-mechanical Engineering and Product Design from the Thames Valley University in London and earned Chartered Engineer status at the University of Newcastle, both UK.

Career stages in the Bosch Group:

  • 1996 – Project Engineer BMW-Rover, Robert Bosch Ltd., Denham, UK
  • 1999 Nissan Team Leader, Robert Bosch Ltd., Denham, UK
  • 2002 Global Key Account Manager, Division Car Multimedia, Robert Bosch GmbH, Cologne, Germany
  • 2010 Global Key Account Manager, Division Car Multimedia, Robert Bosch LLC,  Farmington Hills, USA
  • 2013 Executive Vice President Sales ETAS, Stuttgart, Germany

Supervisory Board

The ETAS Supervisory Board comprises the following members: Dr. Walter Schirm (Executive Vice President Engineering Sales, Robert Bosch Car Multimedia GmbH, Hildesheim, Germany), Susanne Eisenmann (Legal Counsel, Robert Bosch GmbH, Stuttgart, Germany), and Frank Hoffmann (Chair of the ETAS GmbH Works Council, Stuttgart, Germany).

Dr. Walter Schirm, Chairman of the ETAS Supervisory Board

Dr. Walter Schirm

Biographical data:

Dr. Walter Schirm was born in Stuttgart, Germany, in 1963.
He earned his degree as Graduate Engineer in Mechanical Engineering and subsequently obtained his doctorate focused on Engineering Mechanics at the University of Stuttgart, Germany.

Career stages in the Bosch Group:

  • 1995 – Technical Sales South-West, Robert Bosch GmbH, Stuttgart, Germany
  • 1999 − Assistant to the Management, Robert Bosch GmbH, Gerlingen, Germany
  • 2002 – Head of Marketing, Division Chassis Systems Control, Robert Bosch GmbH, Stuttgart, Germany
  • 2004 − Head of Sales for DaimlerChrysler, VW/Audi, Porsche, Division Chassis Systems Control, Robert Bosch GmbH, Abstatt, Germany
  • 2006-2009 − Senior Vice President Sales North America and Ford Group worldwide, Divisions Chassis Systems Control and Gasoline Systems, Robert Bosch LLC, Farmington Hills, USA
  • 2010 − Executive Vice President Sales VW Group, Head of Technical Sales North, Robert Bosch GmbH, Braunschweig, Germany
  • 2015 − Executive Vice President Sales Daimler, Head of Technical Sales Daimler, Robert Bosch GmbH, Waiblingen, Germany
  • 2018 − Executive Vice President Sales, Robert Bosch Car Multimedia GmbH, Hildesheim, Germany

 

Susanne Eisenmann, Stuttgart, Germany

  • Lawyer, Robert Bosch GmbH

Frank Hoffmann, Stuttgart, Germany

  • Chairman of the Works Council, ETAS GmbH