ETAS China marked its tenth anniversary by hosting two events in Shanghai in May, where associates, partners, and customers gathered to celebrate. Friedhelm Pickhard, chairman of the ETAS board of management, gave a speech in which he looked back on the first ten years of ETAS China, how it came into being, and how it developed into what it is today.

08/31/2015

Happy 10th birthday, ETAS China!

ETAS China marked its tenth anniversary by hosting two events in Shanghai in May, where associates, partners, and customers gathered to celebrate. Friedhelm Pickhard, chairman of the ETAS board of management, gave a speech in which he looked back on the first ten years of ETAS China, how it came into being, and how it developed into what it is today.

ETAS China was founded in 2005, one year after China decided to join the World Trade Organization. When the company was founded, its offices were located in the Bank of China Tower in Shanghai’s Pudong district. ETAS soon outgrew this location and moved into larger offices close to the Hongqiao transportation hub in the Changning District, west of downtown Shanghai. Since then, growing demand has led the company to establish five more locations all over China: Beijing and Changchun in the north, Wuhan and Chongqing in central and southwest China, respectively, and Guangzhou in the south.

In the decade since it was founded, ETAS China has successfully expanded its portfolio from providing calibration tools in 2005 to providing solutions for embedded systems today. It has also extended its focus from the powertrain market to further domains, such as chassis. During these first ten years, the scope of the business grew constantly, which is also reflected in last year’s figures: Total sales in the region rose by 60 percent in 2014. That’s why Friedhelm Pickhard, chairman of the ETAS board of management, could close his speech full of confidence: “With this successful history, trust-based partnerships with our customers, and passionate associates, I am really looking forward to the next ten years.”