ETAS’ new booth design impressed visitors at embedded world 2018

embedded world, the leading international trade fair for embedded systems, took place in Nuremberg, Germany, on February 27 through March 1 this year, attracting over 32,200 visitors. This year, ETAS and its subsidiary ESCRYPT had two booths at the event, giving them an exhibition area of some 250 square meters to showcase their products and services. Their brand-new booth design came as a surprise to visitors.

Portfolio highlights

At booth 4-558, ETAS and ESCRYPT remained to the classic tradeshow setup. Here, visitors could find out everything they needed to know about current ETAS products and services. The central theme revolved around development solutions for Advanced Driver Assistance Systems. Compelling exhibits showcased products such as the SCODE family of software products for describing and visualizing complex closed-loop control systems, the ISOLAR-B tool for configuring AUTOSAR-compliant basic software, RTA-BSW (Basic Software), Enterprise Automotive Data Management (EADM), and the COSYM co-simulation platform. ESCRYPT presented its holistic security solutions at the booth.

Back to school?!

The setup of the second ETAS booth, number 4-410, offered the visitors something completely different. In the “ETAS open classroom,” company representatives held inspiring presentations, giving visitors fresh insights into security solutions, open-source software, cloud development, and much more. Retro-style desks and a blackboard were the perfect additions to the classroom setting. Another feature of the booth were the shipping containers that had been specially converted for ETAS. Inside and around the container, visitors could enjoy drinks from the ETAS bar or simply relax.

And there was more...

An artist made quick portraits of the visitors, which they could take home as souvenirs. In addition, students of the Formula Student Team KA-RaceIng gave insights into Formula Student, for which ETAS is one of the main sponsors.

A further highlight was the ETAS' job wall. Visitors could find out about vacancies at ETAS and take post-its with brief job descriptions and application information. At the end of the first two days of embedded world, ETAS’ "School’s Out Party" also took place at this booth. A DJ played music, cocktails were mixed and the ETAS guests could get together and relax in a stylish and cozy atmosphere.