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ETAS at CES

January 06 - 09, 2026
Las Vegas, USA
CES Logo

About the event

You are invited to visit ETAS, Inc. at Embedded World North America, a global platform and the industry meeting point for leading experts, key players and industry associations in the embedded community.

Venue

Las Vegas,

Convention Center,

3150 Paradise Rd,

NV 89109

Nevada,

USA

Opening hours

Tuesday, January 6, 2026

Wednesday, January 7, 2026

Thursday, January 8, 2026

Friday, January 9, 2026

Meet us

Booth: 16203,

Central Hall

What to expect

Unlock new possibilities with ETAS

We live in a time of great opportunities. AI, software-defined vehicles, and new ways of working are opening huge doors. Development, secure operations, lifelong cybersecurity, and smart diagnostics are key to success.

ETAS has been helping customers succeed for over 30 years. We empower industry transformation, from EVs to zonal architecture and open source.

Visit our booth 16203 in Central Hall

Discover how we accelerate time-to-market for Software-Defined Vehicles (SDV). Explore our core strengths:

  • Measurement and calibration tools
  • Vehicle platform software
  • Cybersecurity
  • Diagnostics
  • Services

Highlights

AI-powered development in the cloud (World Debut!)
Explore our new "AI-powered development in the cloud." Our Microsoft Azure-hosted tools use AI agents. They automate and speed up calibration and software development. This shortens time-to-market. It frees up engineers and reduces road testing. All powered by our robust, cloud-migrated tools.

AI-driven vehicle health intelligence
Remote Vehicle Health and Repair allows proactive diagnostics. It works across the entire vehicle lifecycle. Continuous connectivity enables remote maintenance and real-time health insights. Over-the-air (OTA) updates are also supported. High-performance computers and service-oriented diagnostics unlock new possibilities.

  • Service-Oriented Vehicle Diagnostics (SOVD): This modern ASAM protocol meets SDV challenges. It handles complex, updated software functions.
  • Flexible diagnostic solutions: We show a solution for all diagnostics, offering flexibility with SOVD standard implementation, AI-driven workshop diagnostics, and strong cybersecurity for remote diagnostics.

AI-Driven Vehicle Health Intelligence
Our Remote Vehicle Health and Repair solution enables proactive diagnostics throughout the entire vehicle lifecycle. Continuous connectivity provides real-time health insights and supports remote maintenance. Over-the-air (OTA) updates keep vehicles current, while SOVD simplifies the diagnostic complexity introduced by advanced high-performance computing (HPC) architectures.

Service-Oriented Vehicle Diagnostics (SOVD)
Based on the modern ASAM protocol, SOVD addresses the challenges of Software-Defined Vehicles (SDVs) by efficiently managing complex and frequently updated software functions.

Flexible Diagnostic Solutions
Our platform delivers a unified approach to diagnostics, combining SOVD standard implementation, AI-powered workshop diagnostics, and robust cybersecurity to ensure secure remote operations.

ETAS Vehicle Software Platform Suite powered by S-CORE
Our code-first open source approach speeds up innovation and enables collaboration, while keeping automotive-grade ASIL-B certification and reliability. Our pre-integrated and tested components reduce your integration efforts, such that your teams can focus on unique feature development.

  • Eclipse Safe Open Vehicle Core (S-CORE): We initiated the Safe Open Vehicle Core project with partners like BMW, Mercedes, Qorix, and Accenture. Together, we build the open core of a middleware software platform.
  • S-CORE in action: Discover how Eclipse S-CORE powers our Vehicle Software Platform Suite and delivers a future-proof foundation for your software-defined vehicles.

Meet our experts

etas

Meet our experts

Learn more about CES on the event website: CES

Events

If you have any questions, please contact our ETAS Events Team