Standing up for people

How Hans-Joachim shows heart and responsibility at ETAS

For over two decades, Hans-Joachim (“Hajo”) has been an integral part of ETAS – serving as a colleague, a contributor, and an employee representative. What sets him apart? A deep understanding of the company, unwavering principles, genuine empathy, and a readiness to take responsibility. Whether as a quality manager, hardware project manager, senior manufacturing engineer, or employee representative, Hans-Joachim brings people together and provides guidance through times of change.

Hans-Joachim sitting on a bench in the ETAS office.

A journey through diverse roles

When Hans-Joachim joined ETAS on July 1, 2002, the company was smaller and almost like a startup within the Bosch Group. He was part of the team that implemented ISO 9001 and established operational quality. In the subsequent years, he worked as a hardware project manager, responsible for product lines like the ES4xx, ES63x, ES8xx, ES9xx, and CBS10x. He later transitioned into a role as a manufacturing engineer, responsible for bridging the gap between development and local or global suppliers in all topics concerning the manufacturing of ETAS hardware products. Key areas of focus included mechanical parts, ensuring quality and efficiency in printed circuit board (PCB) production, and the expansion towards Asia.“I was fortunate to experience and contribute to various areas, which significantly shaped my perspective on ETAS.”

Did you know?

Hans-Joachim is a community hero in every sense of the word! With 20 years of board experience in his local music association, he also dedicates his time to direct neighborhood aid. From grocery runs and home repairs to driving neighbors to appointments or simply offering a warm chat, he truly embodies community spirit.

A voice for the people

Hans-Joachim smiling while talking to a colleague outdoors.

Alongside his professional responsibilities, another constant emerged: his commitment to the works council. What began as a request from colleagues became a personal mission for Hans-Joachim.“I always had a broad network and was close to the people. When asked to apply for the works council, the decision was an easy one.”For Hans-Joachim, co-determination isn't about confrontation but about responsibility. He focuses on sustainable solutions, mutual respect, and open dialog with Human Resources, management, and employees.

Trust doesn’t come from policies. It grows through honesty, listening, and staying present – especially when things get tough.
Hans-Joachim Bosch – Employee Representative

Shaping transformation

Over two decades, ETAS has undergone significant changes. The shift towards a software-centric company, increased visibility within the Bosch Group, and challenges in the automotive industry.“Today, different aspects are in focus compared to the past. But that doesn't mean change is impossible. You just have to stay committed.”From introducing collective agreements to establishing the central works council or relocating technical processes to Asia, Hans-Joachim has often been at the forefront, aiming for solutions that benefit all parties.

Hans-Joachim giving a presentation at the company assembly.

Looking ahead

After many years of full commitment, Hans-Joachim is embarking on a new chapter: a gradual transition into retirement. Through ETAS' part-time retirement model, he remains actively involved, sharing his invaluable knowledge and staying connected to the team. This flexible transition underscores ETAS' appreciation for experienced employees, reflecting mutual trust and respect for the dedication given.For Hans-Joachim, this new phase opens up more time for what truly matters. He looks forward to continued community volunteering, supporting his music club, helping neighbors, enjoying long motorcycle rides, and traveling with close friends. This model allows him to slow down, reflect, and embrace new personal pursuits. As he puts it, "And of course, I’ll keep being the football enthusiast I’ve always been, whether in the stadium or on the sofa. And if I’m lucky, I’ll soon be spending more time with my grandchildren.”

Key takeaways from Hans-Joachim's journey

Change requires integrity

Hans-Joachim demonstrates how experience, clarity, and empathy provide direction during transitions.

Responsibility starts with listening

His role in the works council is rooted in dialog and respect.

Valuing people builds trust

For Hans-Joachim, collaboration is always at the forefront.

Hans-Joachim Bosch

Hans-Joachim ('Hajo') Bosch is a long-standing ETAS employee with over 20 years of experience in engineering, quality management, and employee representation. With a background in hardware development and operational excellence, he has played a key role in shaping both technical projects and company culture. As a dedicated member of the works council, Hans-Joachim stands for respectful dialog, transparency, and solutions that benefit both employees and the organization.

Follow Hajo on LinkedIn

Driving workplace transformation – together

Join Hans-Joachim and ETAS in shaping a strong, people-centered culture built on trust, collaboration, and shared responsibility. Discover how we bring technical excellence and human values together – every day.