Shu from Shanghai | Inside ETAS

Shu, a Regional Product Manager based in Shanghai, China, is the seasoned expert and trusted face of ETAS's ASCET product line for the Chinese market. With an impressive 18-year tenure at ETAS, her role is multifaceted: she oversees ASCET product and engineering, drives pre-sales for performance-critical code generation, provides crucial customer support, and spearheads marketing activities. ASCET is our leading development tool for model-based software design, often used for critical applications where precision and reliability are paramount. "I oversee the ASCET product line, providing technical pre-sales, customer support, and marketing to bridge our engineering development with Chinese market and customer needs," she summarizes her comprehensive responsibilities.

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Shu's commitment to "grow with customers together" is so strong that her career with ETAS could be titled "The journey, side by side." This mantra reflects her dedication to long-term partnerships and shared success.

What truly motivates Shu is customer trust – a value she has cultivated over nearly two decades. She finds immense pride in providing high-quality solutions that become integral to her clients' most critical developments. A prime example of this is her team's success in supporting the development of a complex braking system ECU for a railway industry customer. This required a unique blend of local, frontline expertise from her team and high-quality German backend support. "Our local team works directly on the front lines at the customer site, while the German development team provides high-quality backend support," Shu explains. This close, collaborative approach successfully resolved various client issues, earning profound recognition and trust. Today, the most advanced high-speed trains in China are equipped with fully self-developed braking systems, and the code running in them is generated by ASCET.

We don’t just provide tools; we become an integral part of our customers’ most critical innovations, ensuring reliability and building trust that lasts.
Shu Ye

The depth of this trust was evident when the customer chose ETAS as the only tool supplier for their new platform development. Thanks to Shu's team's exceptional service, the customer adopted our complete ASCET + RTA-CAR toolchain, replacing the previous hybrid toolchain. This stands as a testament to the seamless integration and superior partnership ETAS provides, made possible by the seamless collaboration of the ASCET team across regions. Shu’s role places her at the intersection of ETAS’s global innovation and the unique demands of one of the world’s most dynamic markets, ensuring that highly specialized tools like ASCET not only meet but exceed expectations for performance-critical applications. She is particularly proud that today, the brake controllers in high-speed trains operate with code automatically generated by ASCET, impacting millions of lives daily.