Meet Yang Zhao

Yang's work is driven by a profound commitment to his products and his clients. He prides himself on being an expert who can resolve any customer problem, representing ETAS's innovative and high-quality technical support. The Chinese automotive market, known for its rapid pace and demanding ROI expectations, requires more than just product pitches. Yang leans into this reality with extensive hands-on trial support, proving value directly on target controllers. This meticulous, strategic approach recently led to securing a significant order for ETAS's EHANDBOOK, achieved by deeply integrating the solution with a leading manufacturer's in-house developed software, a success that has laid a strong foundation for further collaborations.

The transformative impact of artificial intelligence (AI) on automotive software development is what truly excites Yang. For him, it's about fundamentally creating new possibilities, enabling complex AI algorithms to run directly on vehicle electronic control units (ECUs). He's immensely proud of projects where embedded AI models perform robustly even under real-world constraints, not just as a demo, but on production-relevant hardware. This focus on tangible results directly addresses the Chinese market's intense demand for practical ROI. Customers don't just ask for new features; their immediate question is "How much money will your product specifically help me save or earn?" This drives Yang's team to always demonstrate quantifiable value. His team is deeply focused on driving forward the adoption of embedded AI, proving its worth by successfully integrating tiny AI neural networks into resource-constrained automotive controllers. Yang sees the biggest opportunity in the convergence of software-defined vehicles and embedded AI, believing the demand for tools like their Embedded AI Coder will "explode," enabling ETAS to lead this critical transition toward more intelligent, software-driven mobility.