04/12/2019

ETAS at embedded world 2019

ETAS booth at embedded world 2019

Wild at heart” at embedded world 2019 in Nuremberg: ETAS celebrated 25 years of driving embedded excellence with a brand-new booth design, an anniversary party, delicious fruit cocktails, and many other surprises.

The latest edition of embedded world – the leading international fair for embedded systems providers – took place on February 26-28, 2019 in Nuremberg. This year’s event featured exhibits by some 1,100 companies from more than 80 different countries and attracted over 30,000 visitors interested in finding out more about the world of embedded systems.

On the occasion of its 25th anniversary, ETAS presented its products in a booth with a total floor area of over 200 square meters, divided into separate sections devoted to the main themes of autonomous driving and cyber security. The cyber security section was presented by our ESCRYPT subsidiary. The demonstrator of an advanced driver assistance system (ADAS) was the absolute crowd-puller and very popular as photo subject. Visitors could lean back in the driver’s seat and imagine what it would be like to travel in a self-driving vehicle, while also discussing the latest auto-industry trends.

As in the previous year, the ETAS Academy’s varied presentations provided visitors with the opportunity to discuss many issues with ETAS experts. A new attraction was the ETAS Open Lab, where visitors were invited to step inside the big #ETASbluebox – a refurbished shipping container – for a hands-on experience of ETAS and ESCRYPT products including the chance to program a robot with ASCET and SCODE-CONGRA. A team from Human Resources was also on hand during the fair to present ETAS in its capacity as an employer.

Another highlight was the party held to celebrate the company’s 25th anniversary. ETAS extended an open invitation to all visitors to get together with ETAS associates for cocktails and snacks.

A “follow me around” video is available in which Friedhelm Pickhard, Chairman of the Board of Management of ETAS GmbH, provides a brief summary of the main exhibits presented at the ETAS booth.