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Turning diagnostics from cost center into revenue stream

Secure Diagnostics enabled revenue streams

New regulations such as the Cyber Resilience Act (CRA) and Right-to-Repair are changing the economics of vehicle diagnostics. For OHW customers, secure and accessible diagnostic access is no longer optional – but without the right model, it is often treated only as a compliance cost. The real challenge is how to turn that required investment into a scalable business opportunity.

A smiling businesswoman with a laptop, next to icons representing secure e-commerce, finances, and analytics.

ETAS addresses this with a diagnostics-as-a-business model that combines a technical platform with a commercial operating model. Instead of treating diagnostics only as a compliance requirement, OHW customers can use secure diagnostic access as the basis for new service offerings.

With this approach, customers can provide diagnostic access to third parties such as workshops and fleet operators, package diagnostic services, and monetize usage through models such as pay-per-use or subscriptions. ETAS supports this with access management capabilities, an offering model for distributing tools to different maintenance partners, and a partnership model with lower upfront investment. This helps customers expand their service ecosystem and provides an option to monetize this.

Key challenges

Compliance drives investment

CRA and Right-to-Repair require secure, accessible diagnostics and increase spending on tools, infrastructure, and compliance.

Diagnostics seen as cost only

Many organizations invest in access and security, but have no direct mechanism to generate return.

Service ecosystems are expanding

Maintenance is moving beyond OEM-controlled networks to workshops, fleets, and additional partners.

No monetization model in place

Many OHW customers lack a structured way to sell, manage, and scale diagnostic access.

ETAS security tools: Intelligent solutions for proactive defense

Cloud-Hosted Diagnostics Solution

A technician sits in a vehicle and performs vehicle diagnostics with an ETas diagnostic tablet.

Cloud-Hosted Diagnostics Solution

Multi-platform diagnostic tool that provides always-up-to-date online diagnostics via a lightweight client application.

Vehicle Analytics and Intelligence Solution

A laptop displaying an ETAS analytics dashboard with various charts and statistics.

Vehicle Analytics and Intelligence Solution

Comprehensive, domain-specific data analytics platform designed to address the critical challenge of data fragmentation in the automotive industry.

Portrait of Geoff Mee

Diagnostics should not remain a pure compliance cost. By combining secure access technology with a scalable business model, we help customers turn regulatory pressure into a new revenue opportunity.

Geoff Mee, Regional Solution Field Manager ETAS US

Key benefits

Turns compliance into revenue

Converts required diagnostic infrastructure into a business model for paid access and services.

Supports ecosystem growth

Makes it easier to onboard more service partners beyond the traditional OEM-controlled network.

Reduces upfront investment

Lowers entry barriers through an ETAS partnership and shared-value model.

Creates recurring income

Enables continuous revenue from maintenance, updates, and ongoing diagnostic service usage.

Knowledge base

Practical guidance and expertise– our Knowledge Base is your central hub for in-depth insights into automotive software and engineering and provides you with practical information for your success.

Is your Off-Highway business geared for cyber resilience?

The cover of an ETAS brochure titled "Navigating the Cyber Resilience Act in the off-highway industry.

Is your Off-Highway business geared for cyber resilience?

The regulatory landscape for Off-Highway vehicles in changing. Learn how how to leverage best practises and avoid unnecessary costs with our expert approach to securing your Off-Highway product for the long haul.

Our local experts - strong service, always on your side

Rob Cheesey

Rob Cheesey, Solution Design Director for Security, Diagnostics and Repair
Solution Design Director for Diagnostics

Rob Cheesey

As Solution Design I believe customer success starts with listening to our customers needs and challenges, taking those and searching for suitable solutions from our comprehensive ETAS portfolio. My focus is building life-time customer partnerships.

By embedding system resilience and intelligence into a vehicle’s core, we deliver on our 'Secured Product Uptime' promise, ensuring “the product” can run longer and smarter. My focus is building life-time partnerships with our customers, designing solutions that build confidence and ongoing long-term success .

Daniel Schliebner

Daniel Schliebner
Head of Diagnostic & Cybersecurity Germany / North Europe

Daniel Schliebner

We from ETAS are more than a supplier; I see us as your dedicated strategic partner and enabler of innovation. My team and I are helping our partners in the Off-Highway industry navigate complex regulatory challenges like the Cyber Resilience Act (CRA). We have a proven history of leadership, having guided European automotive OEMs in building their CSMS to meet UN R-155 right from the start.

It is this same commitment and industry-leading expertise that my team and I bring directly to you, right here in our region.

Pravin Wadghule

Pravin Wadghule
Regional Solution Field Manager, ETAS India

Pravin Wadghule

We`re always on your side -bringing end-to-end, state-of-the-art diagnostics and technical information solutions that keep workshops productive and customers statisfied. We take ownership from strategy to delivery, while continuously improving costs, quality and support user experience. By working closely with our customers as long term partners, we ensure reliable outcomes that drive efficiency, uptime, and business growth.

Franck Stubbe

Franke Stubbe, Regional Solution Field manager
Regional Solution Field manager, ETAS Frankreich

Franck Stubbe

With over 20 years in Automotive Diagnostics and Information Solutions,  I know that sustainable success is fundamentally built upon strong partnerships and close collaboration with my customers. My guiding principle is that my customer’s success is my own and I’m deeply committed to understanding their individual objectives and providing the dedicated support required to achieve them. Let's shape the future together.

Geoff Mee

ETAS local expert Geoff Mee, Director of Applications
Director of Applications, ETAS

Geoff Mee

Building strategic partnerships with our automotive clients to ensuring their success is my mission: across North America, we help OEMs modernize vehicle diagnostics to maximize operational readiness and serviceability, while ensuring security and compliance are built in from the start. Acting as a trusted advisor, my focus is to collaborate closely with the customer to support them achieving their long-term strategic goals.

Yasuaki Nishimura

Yasuyuki Nishimura
Regional Solution Field Manager, ETAS Japan

Yasuaki Nishimura

As a Solution Field Manager in the Security, Information & Diagnostics department at ETAS Japan, I support providing innovative solutions for automotive lifecycle management. ETAS Japan prides itself on a "customer-first" approach and flexible responsiveness. By deeply understanding our customers' individual challenges and promptly delivering optimal solutions and high-quality support tailored to their needs, we contribute to their business growth.

Should you have any challenges regarding the state-of-the-art technology related to vehicle diagnostics that encompass the entire vehicle lifecycle, and the enhancement of cybersecurity, please feel free to contact us.

Yuanlin LUO

Portrait of Yualin Luo
Regional Solution Field Manager, ETAS China

Yuanlin LUO

In an era of software-defined vehicles, we provide **end-to-end, OEM-grade diagnostic solutions** designed to bridge the gap between complex vehicle architectures and seamless serviceability. Facing coming era of AI-defined vehicles, we provide AI-agent intelligent solution to facilitate vehicle life-cycle health management from R&D , manufacture to after-sales.

To partners and customers, our global presence support them in regards to global scalability and our China experience helps them to quickly empowered with innovative diag solution

Geraldine Betts

Portrait of  Geraldine Betts
People Lead Manchester, ÉTAS United Kingdom

Geraldine Betts

Thirty years of developing diagnostic software and leading projects has taught me that while technology changes, commitment shouldn't. As we tackle today's complex automotive challenges, our team's priority remains our customers. We combine our diverse talents to engineer high-quality solutions that keep your vehicles moving forward.

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